What does the evolution of Greg Glassman’s methodology look like? The answer is simple: we’re going deeper. We’re taking what we built with CrossFit, and we’re sharpening it into a tool that can cut through the epidemic of chronic disease that’s killing millions and bankrupting nations.

We’re talking about a revolution in fitness that doesn’t just prepare you for the unknown and the unknowable, but actively fights and reverses the leading causes of death—diabetes, heart disease, obesity, and more.

The Evolution of Fitness

In the past, we proved that ordinary people could achieve extraordinary things. We showed the world that with constantly varied, high-intensity functional movement, you could not only get fit but become resilient, strong, and capable of facing whatever life throws at you. But now, we’re taking it a step further.

The new frontier is using that same understanding of intensity and functional movements to systematically prevent and reverse chronic disease as the core mission. And here’s the kicker: we’re not just going to focus on the gym anymore. This time, we’re putting nutrition and lifestyle at the center. Because what you eat, how you move, how you think—it all adds up to your overall health.

Health Before Healthcare

Here’s the hard truth: chronic disease is a modern plague, but also largely preventable and, in many cases, reversible. The problem is that the fitness industry, and even the medical community, have been playing defense for too long. We’ve been treating symptoms, not addressing the root causes.

With this new initiative, we’re flipping the script. 

We’re making fitness the frontline treatment. 

We’re not waiting for people to get sick; we’re going after the causes of sickness with everything we’ve got. And we’re empowering coaches to become more than just trainers—they’re going to be health warriors, armed with the knowledge and tools to save lives.

The Power of Nutrition

Nutrition has always been an essential piece of the puzzle, but now it’s the centerpiece. You can’t out-train a bad diet, and you sure as hell can’t beat chronic disease without addressing what’s on your plate. We’re going to educate, motivate, and empower people to make the changes that matter. We’re going to teach them that food is fuel, medicine, and yes, even poison, depending on what you choose. And in this higher level of education, we are also going to teach our coaches how metabolic derangement happens, how it’s a cumulative effect, and no one–no matter your genes–can avoid it. Our coaches are health care professions. We train them in metabolic health down to a cellular level –mitochondrial if you want to get nerdy. 

Our approach to nutrition is simple, and it’s effective: cut out the sugar, ditch the processed garbage, avoid seed oils and embrace whole, nutrient-dense foods that fuel your body and mind. This isn’t about diets; it’s about a sustainable, lifelong approach to eating that supports health, vitality, and performance.

The Coach’s Role in the Revolution

Our coaches won’t just be leading workouts; they’ll be the boots on the ground, driving improvement in health metrics in their local communities. They’ll be on the front lines of the battle against chronic disease, equipped with the education to guide their clients through research and motivating them to make the right choices and show up for their hard training sessions. This is a return to Greg’s original mission to professionalize the personal trainer. We’re training a new breed of coaches—ones who understand that movement is the output and nutrition is the input in health. The validation of this methodology is felt in improved strength, cardiovascular capacity, sleep quality and decreased stress markers. Simply put, our coaches make people more powerful and efficient. 

The Future of Fitness

This is the evolution of the revolution.  We’re not here to make you look good in a swimsuit; we’re here to save your life. We’re here to reverse the trends that have made chronic disease the norm and to make true health and fitness the new standard.

If you thought CrossFit was revolutionary, wait until you see what we do next. We’re doubling down on everything that made CrossFit great, but we’re doing it with a laser focus on reversing disease and reclaiming health. We’re here to show the world that fitness isn’t just about being ready for life—it’s about taking control of it.

Let’s make no mistake: this is war. It’s a war against the sugar, the processed food, the seed oils, the sedentary lifestyle, and the chronic diseases that have been killing us slowly. We’re not here to play defense anymore. We’re going on the attack, and we’re taking back our health, one person, one community at a time.

Join us in this next evolution. Let’s change the world—again.

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