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What does the evolution of Greg Glassman’s methodology look like?

We’re going deeper. We’re taking what we built with CrossFit and we’re sharpening it into a tool that can cut through the epidemic of chronic disease that’s killing millions and bankrupting nations.

We’re talking about a reconstruction of the fitness industry that doesn’t just prepare people for the unknown and the unknowable, but actively fights and reverses the world’s leading causes of death—diabetes, heart disease, obesity, and more.


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HEALTH BEFORE HEALTHCARE

Chronic disease is a modern plague, and also largely preventable. In many cases it’s reversible. The problem is that the fitness industry and even the medical community have been playing defense for too long. We’ve been treating symptoms, not addressing the root causes.

With this new initiative, we’re flipping the script.

We’re making fitness the frontline treatment.

We’re not waiting for people to get sick; we’re going after the causes of sickness and we’re empowering coaches to become more than just trainers—they are health warriors, armed with the knowledge and tools to save lives.

Nutrition education coupled with world-class exercise instruction will return us to Greg’s mission of professionalizing the personal trainer.

Fitness isn’t just about being ready for life—it’s about taking control of it.

Let’s make no mistake: this is war. It’s a war against sugar, processed food, seed oils, the sedentary lifestyle, and the chronic diseases that have been killing us slowly. We are not playing defense anymore. We’re going on the attack and we’re taking back our health; one person, one community at a time.


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2 Comments

  1. Gabriele Zitikyte September 25 2024 at 12:21 pm

    Can’t wait for this

  2. Matthew Sherburne October 03 2024 at 11:53 am

    Cannot wait

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