Coach discusses the beginnings of his training philosophy and the rise of group-based coaching.
Chasing excellence to create an endearing, then enduring brand
Defining fitness in a measurable, meaningful way
Why Evidence Fails to Change Some Minds
Common questions from trainers and attendees
Discovering purpose in serving trainers and gym owners
Why caring about the details reflects the quality of coaching
Why simple measurement—not jargon—is the foundation of effective training
A metabolic deep dive on why insulin—not calories or body fat—is the central regulator of health, disease, and body composition.
