Chasing excellence to create an endearing, then enduring brand
Defining fitness in a measurable, meaningful way
A metabolic deep dive on why insulin—not calories or body fat—is the central regulator of health, disease, and body composition.
Good trainers aren’t just coaches.
The Role of the Midline
Why the body shuts down peripheral muscles to protect the midline
Injury risk in the gym is far lower than in common sports like basketball, rugby, or soccer
The heart of effective coaching lies in attitude, experience, and training environment
Isolating muscles in training, such as with machine-based movements, is a "false reductionism"
