Chris Cooper sits down with Peter Shaw, current head of the MetFix Academy Staff and former CrossFit flowmaster.

The pair explore how MetFix is building on top of CrossFit rather than competing with it by shifting the focus from fitness alone to overall health. Pete explains that MetFix emphasizes metabolic health education so trainers can confidently work with the 80% of people suffering from chronic disease.

The opportunity for gym owners is significant: MetFix adds a revenue stream, and it creates a pathway to attract clients who want to reverse diabetes, lose weight and get healthier. Pete also discusses building relationships with medical professionals and trainers positioning themselves as health authorities in their communities.