Food addiction is one of the most misunderstood — and most politically inconvenient — conditions in modern medicine. Yet the data are clear: sugar and refined carbohydrates activate the same neurobiological pathways as alcohol and other addictive substances, driving withdrawal, compulsive use, metabolic instability, and long-term damage to the brain’s reward system.

In this 90-minute BSI Medical Society webinar, world-renowned addiction specialist Bitten Jonsson, Leg.SSK, brings together four decades of clinical experience, pioneering research, and her groundbreaking work in biochemical repair and SUGAR-mapping — a diagnostic tool she developed to identify and classify sugar addiction with precision.

But Bitten’s story also exposes a deeper structural problem in global healthcare:
she built Sweden’s first food addiction treatment center, achieved a verified 76% recovery rate, received 375+ medical referrals, and delivered outcomes traditional medicine couldn’t match. Her center was so effective that, rather than expanding access, the regional health authority shut it down.
Not because it failed — but because it succeeded.
Too many patients wanted help, and the system wouldn’t fund treatment that worked.

This webinar will connect the dots the public health system refuses to confront:

You will learn:

• The neurobiological mechanisms that make sugar a true gateway drug
• How early-life sugar exposure reshapes neural pathways and primes lifelong dependency
• The science behind biochemical repair and why metabolic instability drives addictive behavior
• Why the addiction field still lacks a unified definition of food addiction
• How current psychiatric and diet-industry models systematically misdiagnose and mistreat sugar dependence
• The political and economic forces that prevent effective treatment from scaling
• How sugar addiction intersects with alcoholism, smoking, binge behaviors, and process addictions
• Why ketogenic nutrition is often essential for stabilizing cravings and withdrawal
• What clinicians must understand to treat food addiction as a chronic brain disease, not a moral or behavioral failing

Plus:

A live demonstration of Bitten’s SUGAR mapping diagnostic tool, followed by an extended Q&A.