In this webinar for the Broken Science Initiative Medical Society, Graciano Rubio, owner of MetFix Valley View, provides powerful insights on navigating systems and staying grounded in purpose.

Rubio, known as the Wall Street Weightlifter, delivers a comprehensive presentation outlining the transformative wellness framework he implements at MetFix Valley View. Unlike traditional gym models focused on aesthetics or elite athletic performance, Rubio’s program is rooted in reversing chronic disease and improving everyday functionality. His system is structured around a 90-day on-ramp that includes education, personalized assessments, and consistent tracking through a seven-level progression model. Clients are introduced to foundational fitness principles and taught to measure their progress against their past performance—not others—with the goal of transitioning from sickness to wellness and eventually fitness.

Rubio emphasized that most members aren’t aspiring to become elite athletes; instead, they want to feel better, have more energy, and avoid chronic medications or disease. The program helps clients identify tangible goals, like improving mile time or increasing strength, which correlate with improvements in blood pressure, A1C, and overall quality of life. By providing concrete metrics and frequent assessments, members see meaningful progress on a daily or weekly basis—far more motivating than waiting months between doctor visits. This regular feedback loop reinforces good habits and discourages poor ones, making fitness a sustainable part of life rather than a short-term fix.

Importantly, Rubio’s model is also age-inclusive, with modifications for older adults and realistic benchmarks adjusted by age. His emphasis on community, coaching quality, and individualized roadmaps ensures that members stay engaged for years—not just weeks. For Rubio, health and fitness are ultimately about increasing capacity for life: being able to show up for family, travel without fatigue, and feel confident in your physical abilities. His program is a practical, scalable solution to one of today’s most pressing issues—preventable chronic disease—and is already inspiring both gym owners and individuals to rethink their approach to long-term health.

This BSI Medical Society Webinar was streamed on April 16th, 2025.

A 10-minute summary of the webinar is available here free, for anyone, while the full webinar is available for Medical Society Members in their dashboard.