Food addiction is one of the most misunderstood—and most politically inconvenient—conditions in modern medicine. Yet the data are clear: sugar and refined carbohydrates activate the same neurobiological pathways as alcohol and other addictive substances, driving withdrawal, compulsive use, metabolic instability, and long-term damage to the brain’s reward system.

In this 90-minute BSI Medical Society webinar, world-renowned addiction specialist Bitten Jonsson, Leg.SSK, brings together four decades of clinical experience, pioneering research, and her groundbreaking work in biochemical repair and SUGAR-mapping—a diagnostic tool she developed to identify and classify sugar addiction with precision.

But Bitten’s story also exposes a deeper structural problem in global healthcare:

She built Sweden’s first food addiction treatment center, achieved a verified 76% recovery rate, received 375+ medical referrals, and delivered outcomes traditional medicine couldn’t match. Her center was so effective that, rather than expanding access, the regional health authority shut it down.

Not because it failed—but because it succeeded.

Too many patients wanted help, and the system wouldn’t fund treatment that worked.

This webinar connects the dots the public health system refuses to confront:

This Webinar covers:

• The neurobiological mechanisms that make sugar a true gateway drug
• How early-life sugar exposure reshapes neural pathways and primes lifelong dependency
• The science behind biochemical repair and why metabolic instability drives addictive behavior
• Why the addiction field still lacks a unified definition of food addiction
• How current psychiatric and diet-industry models systematically misdiagnose and mistreat sugar dependence
• The political and economic forces that prevent effective treatment from scaling
• How sugar addiction intersects with alcoholism, smoking, binge behaviors, and process addictions
• Why ketogenic nutrition is often essential for stabilizing cravings and withdrawal
• What clinicians must understand to treat food addiction as a chronic brain disease, not a moral or behavioral failing
• Plus, a live demonstration of Bitten’s SUGAR mapping diagnostic tool, followed by an extended Q&A.

This BSI Medical Society Webinar was streamed on December 4th, 2025.

A 10-minute summary of the webinar is available here free, for anyone, while the full video is available for Medical Society Members and MetFix affiliates in their dashboard.